Color is a key element in logo design and plays an important role in brand differentiation. Colors can have immense consequences on our moods. They are remarkably dominant to the point that they can manipulate perspectives, emotions, and reactions. William Lopas's use of color in this context is due to the mechanics of human visual perception wherein color and contrast play critical roles in visual detail detection. In addition, we tend to acquire various color connotations and color associations through social and cultural conditioning, and these play a role in how we decipher and evaluate logos